Objectives:

• Narrow down the wide range of content that was generating the most engagement 

• Take existing photography and create one consistent look for each category

• Create a typographic system for quotes and memes. 

Results:

We worked with the social team and pinpointed the content that was generating the most likes, then narrowed it down to a few categories. By creating a style guide, we're able to consistently apply the brand look and voice. We chose a legible typeface in varying font weights, and a range of colors that says “pop culture” but still modern and fashionable. In order to have a cohesive look on the social feed we refreshed and formatted the celebrity content to have the unmistakable VH1 branding.

The result is a bold look that is flexible across all types of content. With elevated photography treatments and composition, we’re creating a more engaging brand experience.

Designer: Lindsey Jellig