BDG In-House
Ad Products
Leading the design of native digital ad experiences
By bringing the ad experiences in house, we can deliver ads that are truly native, work around ad blocks, and seamlessly integrate into the BDG environment. We were able to successfully work independent of third parties to serve advertising.
Objective
Design a product suite of server-rendered ads that are a high impact but controlled experience while keeping metrics and revenue high.
Design
Working with product managers, we identified the most effective ad units based on metrics and performance. Leveraging the existing card system from the editorial platform, I was able to collaborate with engineers to efficiently create multiple ad units, freeing up more time to focus on conceptualizing new unique advertising units.
Wireframes
Using wireframes, I was able to quickly iterate and come up with new ad units and maintain UI consistency.
Video
High-impact ad units that seamlessly integrate into the BDG environment.
Showcasing a collection of products for users to interact with and explore.
Shopping
Interactive
Dynamic and interactive quiz ad units to encourage users to engage.
Homepage Takeover
High-impact experience showcasing the advertiser’s brand colors and logo lockup in the topbar.
Outcome
We were successfully able to bring over advertisers to the BDG ad platform, maintaining beautiful, high-value native advertising units and monetizing ad-block users.